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microbrands

Microbrand Watches Worth Knowing: Five Picks From Small Makers

Ellen Ashford · July 19, 2026
Microbrand Watches Worth Knowing: Five Picks From Small Makers

Most people assume that if a watch doesn’t carry a century-old Swiss name on the dial, it isn’t worth a second look. I spent the first few years of my collecting life believing exactly that — realizing too late that the prestige name on the dial had nothing to do with whether the watch actually … Read more

Categories Watch Reviews & Collecting Tags microbrands, watch collecting
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Ellen Ashford

Watch collector, fountain pen enthusiast, and lifelong journaler. Time & Ink is where I explore the craft of analog living — from vintage timepieces and fine stationery to the simple pleasure of putting pen to paper.

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